What strategy is commonly used to enhance sales through increased customer engagement?

Suggestive selling is a strategy that enhances sales by actively engaging with customers and influencing their purchasing decisions. This technique involves recommending additional items or upgrades to customers based on their current selections or preferences. By using suggestive selling, staff can elevate the dining experience, providing personalized options that may appeal to individual tastes or occasions. For example, a cashier might suggest a dessert or a beverage that complements the meal a customer just ordered, increasing the average transaction value.

This approach not only boosts sales but also creates a more interactive and attentive environment, fostering a connection between the customer and the staff. Through effective suggestive selling, restaurants can improve customer satisfaction as customers feel that their needs are being anticipated and catered to, which can lead to repeat business and positive word-of-mouth referrals. This technique is particularly valuable in a quick-serve restaurant setting, where the speed of service can be balanced with personalized engagement to maximize sales opportunities.